Howrah News Service -  Latest news and headlines on Howrah,West Bengal and World: The Body shop launches Wellbeing range to fight stress

The Body shop launches Wellbeing range to fight stress
================================================================================
NEWSX on 26 August, 2008 08:40:13
 
The Body Shop (TBS), a global retailer of toiletries and cosmetics, has launched
a new Wellbeing range that it says will address modern day lifestyle concerns
like stress and anxiety.
"For most of us, everyday stress and anxiety has become an inescapable part of
modern life. Our new range of products provides an apt solution to this
problem," said Stella Law, TBS's product head for the Asia-Pacific.
"Each range contains effective active natural ingredients based on traditional
herbal remedies to address everyday concerns," she added.
The new range has four different categories - total energy, deep sleep, gently
purify and divine calm - containing natural ingredients like lavender, camomile,
eucalyptus, jujube and date.
The new range has 19 different products: body washes, body gels, essential
oils, soothing shower gels, body moisturisers, pillow and body mists, clay
masks, rejuvenating bath soaks, milk bath powders and more.
The Body Shop was launched in India in June 2005 and today has 22 stores in
eight cities - Ahmedabad, Bangalore, Delhi, Jaipur, Kolkata, Ludhiana, Mumbai
and Pune. The chain will also spread to Hyderabad and Chennai.
"Due to the delay in the launch of new malls in Hyderabad and Chennai, our
store launches got postponed. We are all geared up to get feedback from these
two cities," said Sameer Prasad, COO of Planet Retail Holdings that holds TBS's
India franchise.
"We are also planning to open 5-10 more stores by the end of this year," he
added.
Why a store in Ludhiana?
"Ludhiana has the highest per capita ownership of Mercedes Benz cars in the
country. It was a wise decision and we are getting good response from the city,"
said Prasad.
The Body Shop International has more than 2,200 stores in over 55 countries.
The Britain-based company is known for its vegetable based products ranging from
body butter to peppermint foot lotion. Its products are totally free of animal
derivatives like beeswax or honey.
The new range of products is priced between Rs 895 and Rs 1,495.