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Frito Lay organises training programme for rural women

BURDWAN, : In order to boost self employment and augment daily income of rural women, the Frito Lay division of Pepsico India Private Limited has begun a six-month long training programme in five districts of the state.
Initiated in January this year, the programme involves providing sewing and embroidery machines to the women. A trainer will also be present at the various districts’ training centres. Four to five sewing machines have been set up in the training centres where twenty candidates from each district will be selected.
Initially, the training will be imparted in Burdwan, Birbhum, Hooghly, Bankura and Howrah districts.
Interestingly, the trainees will be allowed to use the sewing machines even after the completion of their six-month long training.
“The products will be sold in the nearby market after completion of their training,” said Ms Hema Mitra, trainer of a centre at Brahmanpara village in Burdwan. 
Besides training, awareness programmes on health and human rights are also being undertaken, occasionally, as a part of the company's corporate social responsibilities.
Meanwhile, Frito Lay’s another venture of contract farming of potatoes has grown to an area of 1,600 acres in the state involving about 1,800 farmers. Mr Nischint Bhatia, vice president (agro), Frito Lay, Pepsico India said that there has been a sufficient increase in the potato yield despite the outbreak of late blight, a disease to which potato and tomato plants are prone.
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