Howrah News Service -  Latest news and headlines on Howrah,West Bengal and World: MS bid tried to check Google

MS bid tried to check Google
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newsbyte on 04 May, 2008 02:40:42
 
By S. Raghotham
Bangalore, May 4: Micro-soft is the leader when it comes to the desktop, with
its Windows operating system commanding over 90 per cent of the worldwide
market. But the Redmond giant has always been slow on the uptake when it comes
to Internet strategy. The bid to acquire Yahoo was a move to correct one such
instance in which it let Google come in and become its biggest threat.
After its success in the browser war with Netscape Communications, Micros-oft
has been facing challenges on multiple fronts in the internet space. And the
biggest threats have come from Google, starting from its search engine
technology which has beaten everyone else, including Micros-oft and Yahoo,
hollow. It then tied its search engine dominance to online advertising, which is
growing.
Such is its dominance that in the first quarter, Google earned $5.19 billion in
revenues from search and online advertising, while Microsoft earned less than $1
billion from its entire online business. Yahoo earned less than $2 billion.
Now, Google is using its growing financial muscle and its engineering talent to
move all computing online. With Google threatening Microsoft’s core business,
the Redmount giant tried to combine Yahoo’s dominant global online presence
and its engineering expertise to checkmate Google.