Howrah News Service -  Latest news and headlines on Howrah,West Bengal and World: Matrimony bets on DTH

Matrimony bets on DTH
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ASIANAGE on 23 July, 2008 02:53:38
 
By Our Correspondent
Chennai
July 23: The battle among online matrimonial portals in India to establish
supremacy in the Rs 200-crore online matrimonial market has entered the
Direct-To-Home (DTH) TV space now.
Two of the leading matrimonial websites, shaadi.com and bharatmatrimony.com,
have announced tie-ups with leading DTH service providers, to provide
interactive matrimonial services to the subscriber base of DTH service
providers.
While DishTV announced the joint venture with shaadi.com on Tuesday evening,
Tata Sky and bharatmatrimony.com launched the services for all the Tata Sky
customers here in Chennai on Wednesday morning.
With this, the two marriage portals will be able to target the 3.5 million and
2.3 million subscriber base of DishTV and Tata Sky respectively. Shaadi.com and
BharatMatrimony claim to have 10 million and 12 million memberships
respectively.
Shaadi.com will be changing the profiles available to the DTH customers
everyday, while BharatMatrimony will change the profiles on a weekly basis.
Interestingly, while the interactive service announced by DishTV has been termed
as Shaadi Active, the one launched by Tata Sky is Active Matrimony.
The chief marketing officer of Tata Sky Ltd, Mr Vikram Mehra, stated that Tata
Sky and BharatMatrimony had been working on this project for more than a year.